Talon Tire
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Privacy Policy

In effect since September 22, 2023 · Last updated: April 24, 2026

Talon Tire is an independent tire dealer based in Montréal since 1971. This policy explains, in plain language, what personal information we collect about you, why, how we protect it, and the rights you can exercise.

At a glance

  • We only collect the information needed to schedule your appointments, deliver our services, and maintain your customer file.
  • We do not sell your personal information and we do not use it for targeted advertising.
  • You can ask to view, correct, or delete your information at any time by writing to info@talontire.com.
  • No analytics tool (Google Analytics) runs until you accept the cookie banner.

1. Definitions

In this policy, the following terms have the meaning given below. When capitalized, they refer to these definitions.

  • Personal Information — Any information about a natural person that allows that person to be identified, directly or indirectly (within the meaning of section 2 of the Act respecting the protection of personal information in the private sector, CQLR c. P-39.1).
  • You or Customer — The natural person who visits our Website, books an appointment, receives our services, or subscribes to our newsletter.
  • We, our, or Talon Tire — Talon Tire, with its principal place of business at 2607 Rue Diab, Montréal, QC H4S 1E7.
  • Policy — This privacy policy.
  • Website — The website at talontire.com, including the online appointment booking system.
  • Cookies — Small text files placed on your device by your browser during your visit, used to remember preferences or measure traffic.
  • Service Provider — A third party to whom we entrust, by written contract, the processing of Personal Information on our behalf (for example, a hosting provider).
  • Privacy Officer — The person responsible for the protection of personal information designated by Talon Tire.

2. Personal Information we collect

We distinguish several collection contexts. In every case, we only collect what is necessary for the stated purpose.

2.1 When you book an appointment

  • First and last name
  • Email address
  • Phone number
  • Mailing address, city, and postal code (optional)
  • Vehicle make, model, and year
  • Free-text note you add to your request

2.2 When you receive a service in-store

  • Service-related information: nature of the work, parts installed, mileage, tread depth measurement
  • Vehicle Identification Number (VIN), only when required to order parts or process a warranty
  • Payment method used (we do not retain your full credit card number — see section 4.4)

2.3 If you store your tires with us seasonally

  • Characteristics of the stored tires (size, brand, condition)
  • Internal storage reference linking the tires to your customer file

2.4 When you subscribe to our newsletter

  • Your email address only

2.5 When you browse our Website

If you consent through the Cookie banner:

  • Pages visited and visit duration
  • Browser type, device type, operating system
  • Anonymized IP address (Google Analytics)

None of this information is collected if you decline or ignore the banner.

2.6 What we never collect

To limit risk, we have chosen not to collect:

  • your Social Insurance Number (SIN);
  • your credit history or any sensitive financial information (we do not offer financing);
  • your driver's licence number or licence plate (except where you give explicit one-time consent for a specific order).

3. Purposes

We use your Personal Information only for the following purposes:

  • Scheduling and confirming your appointments — confirmation calls and emails, reminders, delay follow-ups.
  • Maintaining your customer file — service history, identifying the right vehicle, warranty checks.
  • Managing seasonal tire storage, where applicable.
  • Issuing invoices and receipts and meeting our accounting and tax obligations.
  • Sending you, with your consent, seasonal reminders (tire change) and our newsletter.
  • Improving the quality of our Website through anonymized statistics (only with your consent).
  • Meeting our legal obligations and responding to any request from a competent public authority.

We do not use your Personal Information for targeted advertising and we do not sell it to anyone.

4. Consent

Your consent must be clear, free, informed, and given for specific purposes, in accordance with section 14 of the Act respecting the protection of personal information in the private sector.

4.1 How we obtain it

  • When you book an appointment, you must tick a separate checkbox confirming that you accept the collection for the purposes described in this Policy. Without this confirmation, your booking request cannot be recorded.
  • On our Website, no analytics tool or other tracking technology activates until you accept the Cookie banner shown on your first visit.
  • For our newsletter, signing up is voluntary and every email includes an unsubscribe link, in accordance with Canada's Anti-Spam Legislation (CASL, S.C. 2010, c. 23).

4.2 Transactional vs promotional communications

Emails and calls tied to a specific appointment (confirmation, reminder, service follow-up) are transactional: they do not require separate marketing consent. Promotional communications (seasonal reminders, newsletter, offers) require explicit consent and can be withdrawn at any time.

4.3 How to withdraw your consent

You can withdraw your consent at any time:

  • by writing to info@talontire.com;
  • by clicking "Cookie preferences" in the page footer for analytics Cookies;
  • by using the unsubscribe link in any newsletter.

Withdrawal of consent is not retroactive and does not affect the lawfulness of processing already carried out. Some processing required by law (for example, retaining invoices for tax purposes) cannot be stopped by a consent withdrawal.

4.4 Payment details

If you pay by card in store, the transaction is processed by our payment terminal and our payment processor. Talon Tire does not retain your full card number or your security code (CVV).

5. Sharing your information with third parties

Your Personal Information is only shared with the following categories of recipients:

5.1 Service Providers

We entrust the processing of certain Personal Information to Service Providers acting on our behalf, under a written contract that requires them to maintain at least equivalent protection:

  • GoDaddy.com, LLC — hosting of our Website and the appointment booking database (GoDaddy's privacy policy).
  • Google LLC — Google Analytics, only after your consent (Google's privacy policy). The IP address is anonymized and the data retention period is capped at 14 months.

None of these Service Providers is authorized to use your Personal Information for purposes other than those entrusted to them.

5.2 Public authorities

We may be required to disclose certain Personal Information to a public authority where the law so requires (notably under a court order, a subpoena, or in the course of an investigation by Revenu Québec, the Canada Revenue Agency, or the Commission d'accès à l'information).

5.3 Business transfer

In the event of a sale, merger, or reorganization of Talon Tire, your Personal Information may be transferred to the successor, subject to applicable obligations. You will be notified in accordance with the law.

6. Cookies and similar technologies

Our Website uses two categories of Cookies:

  • Essential Cookies — required for the Website to operate (language preference, security, remembering your consent choice). They do not require consent and do not track your browsing activity.
  • Analytics Cookies (Google Analytics) — activated only after you click "Accept analytics" in the banner. They allow us to measure Website traffic (most-visited pages, visit duration, device type) so we can improve content.

You can change your choice at any time by clicking "Cookie preferences" in the page footer. You can also block or delete Cookies through your browser settings.

7. Retention of personal information

We retain your Personal Information only for the time needed to fulfill the purpose for which it was collected, in accordance with section 23 of the Act respecting the protection of personal information in the private sector. After that, it is destroyed or anonymized.

  • Customer file (service rendered, invoicing) — 7 years from the date of the last service, in line with the requirements of Quebec's Taxation Act and the federal Income Tax Act.
  • Booking request without subsequent service (cancelled, no-show, or customer who did not follow through) — deleted no later than 24 months after the scheduled appointment date.
  • Seasonal tire storage — for the duration of the contract, plus 12 months after the last return of the tires, to allow warranty verifications.
  • Newsletter email address — as long as you remain subscribed. Deleted no later than 12 months after you unsubscribe.
  • Anonymized analytics data (Google Analytics) — 14 months maximum.
  • Privacy incident register — 5 years, in line with section 3.8 of the Act.

8. Hosting and transfers outside Quebec

Our Website and the appointment booking database are hosted with GoDaddy.com, LLC. Depending on the server configuration, your Personal Information may be stored or processed on servers located outside Quebec, notably in the United States. The Google Analytics service, when activated, transmits analytics data to Google LLC servers that may also be located outside Quebec.

In accordance with section 17 of the Act respecting the protection of personal information in the private sector, we performed a Privacy Impact Assessment (PIA) before these transfers. The assessment considers:

  • the sensitivity of the information transferred;
  • the purpose of the intended use;
  • the legal and contractual protections in place;
  • the legal regime of the destination country, whose protection principles are deemed equivalent to those applicable in Quebec for this specific use.

You may obtain a summary of this assessment by writing to our Privacy Officer.

9. Security

We apply reasonable security measures suited to the sensitivity of the information and the state of the art:

  • Site-wide HTTPS enforcement (HSTS);
  • Content Security Policy (CSP) and clickjacking protection;
  • Restricted, logged access to the admin panel, with hashed passwords;
  • Secure destruction of obsolete paper documents;
  • Staff training on confidentiality and proper use of access privileges.

No security measure can fully eliminate risk. If an incident occurs despite our efforts, see section 11.

10. Your rights

The Act respecting the protection of personal information in the private sector grants you the following rights. You can exercise them by writing to our Privacy Officer (contact details in section 14).

  • Right of access (s. 27) — confirm whether we hold information about you and obtain a copy.
  • Right of rectification (s. 28) — correct any inaccurate, incomplete, or ambiguous information, and add observations to your file.
  • Right to withdraw consent — see section 4.3.
  • Right to cessation of dissemination or de-indexing (s. 28.1) — request that we stop disseminating an item of information or remove a hyperlink leading to it, under the conditions set out in the Act.
  • Right to portability (s. 27, since September 22, 2024) — receive, in a structured, commonly used technological format, the computerized information you provided to us.
  • Right to file a complaint with Quebec's Commission d'accès à l'information if you believe your rights have not been respected. Contact details: cai.gouv.qc.ca, 1 888 528-7741.

We respond to your request within a maximum of 30 days. If we deny your request in whole or in part, we will tell you the reasons and the recourses available to you.

11. Privacy incidents

If an incident involving your Personal Information occurs and presents a risk of serious harm, we will notify you without delay and notify the Commission d'accès à l'information, in accordance with section 3.5 of the Act respecting the protection of personal information in the private sector. We maintain an incident register for a minimum of 5 years.

12. Changes to this policy

We may update this Policy to reflect changes in our practices, our services, or the legal framework. The last-updated date appears at the top of the page. Material changes will be communicated through a visible notice on the Website and, where we have your email address, by direct message. The version that applies is always the one published at talontire.com/privacy-policy.

13. Applicable laws

This Policy is drafted and applied in accordance with the following laws:

  • Act respecting the protection of personal information in the private sector, CQLR c. P-39.1, as amended by the Act to modernize legislative provisions as regards the protection of personal information, S.Q. 2021, c. 25 (commonly referred to as "Law 25");
  • Canada's Anti-Spam Legislation, S.C. 2010, c. 23 (CASL), for commercial electronic communications;
  • Civil Code of Québec, in particular sections 35 and following on the right to privacy.

Because Quebec is recognized by federal Order in Council as having a substantially similar privacy regime (Organizations in the Province of Quebec Exemption Order, SOR/2003-374), the federal Personal Information Protection and Electronic Documents Act (PIPEDA, S.C. 2000, c. 5) generally only applies to interprovincial or international transfers of personal information for commercial purposes.

14. Privacy Officer contact details

In accordance with section 3.1 of the Act respecting the protection of personal information in the private sector, the person with the highest authority within Talon Tire has designated a Privacy Officer responsible for the protection of personal information. You can reach the Privacy Officer using the contact details below:

Privacy Officer
Talon Tire — 2607 Rue Diab, Montréal, QC H4S 1E7
Email: info@talontire.com
Phone: 514-337-0833

On request, we will provide the name of the individual currently holding this role.

Cette politique est également disponible en français : Politique de confidentialité.